The Campus Trust
Growing through education and awareness
Gairns, Greg
Signature Project
2016
Mady, Tarek
Master of Business Administration
School of Business. Master of Business Administration.
Business
University of Prince Edward Island
Charlottetown, PE
The Campus Trust is a not-‐for-‐profit benefit plan provider for post-‐secondary educational institutions. The focus of this signature project is to provide a marketing plan to help improve the Campus Trust. The objective of this plan will be to enlighten post-‐secondary students on what the Campus Trust is and how it can be of benefit to their institution. Insurance companies set the price and structure of a benefit plan, and the educational institution has to pay the bill. The insurance Show moreThe Campus Trust is a not-‐for-‐profit benefit plan provider for post-‐secondary educational institutions. The focus of this signature project is to provide a marketing plan to help improve the Campus Trust. The objective of this plan will be to enlighten post-‐secondary students on what the Campus Trust is and how it can be of benefit to their institution. Insurance companies set the price and structure of a benefit plan, and the educational institution has to pay the bill. The insurance companies provide a competitive price, but have the ability to change the price as they see fit after the educational institution signs a multi-‐year contract. The Campus Trust self-‐funding option allows the educational institution to set the price and the amount of coverage. If there is a surplus, the educational institution is able to retain the funds in a reserve investment account. In-‐depth interviews and a 55-‐question survey were employed to guide the development of this marketing plan. Surveys were sent to all post-‐secondary institutions across Canada that are not directly associated with the Campus Trust. The email survey, which was emailed to 170 staff members and student leaders, had a response rate of 26%, which is above average for email surveys. The results of the study revealed that the Campus Trust should spend more time on customer service, education, financial transparency, keeping costs low and increasing innovation initiatives. Based on these findings, the Campus Trust, its board of trustees, and its eleven participating institutions (hereafter referred to collectively as the “Trust”) will endeavor to implement changes through committee work. Show less
Contact AuthorIn presenting this signature project report in partial fulfilment of the requirements for a Master of Business Administration degree from the University of Prince Edward Island, the author has agreed that the Robertson Library, University of Prince Show moreIn presenting this signature project report in partial fulfilment of the requirements for a Master of Business Administration degree from the University of Prince Edward Island, the author has agreed that the Robertson Library, University of Prince Edward Island, may make this signature project freely available for inspection and gives permission to add an electronic version of the signature project to the Digital Repository at the University of Prince Edward Island. Moreover the author further agrees that permission for extensive copying of this signature project report for scholarly purposes may be granted by the professor or professors who supervised the author’s project work, or, in their absence, by the Dean of the School of Business. It is understood that any copying or publication or use of this signature project report or parts thereof for financial gain shall not be allowed without the author’s written permission. It is also understood that due recognition shall be given to the author and to the University of Prince Edward Island in any scholarly use which may be made of any material in the author’s report. Address: UPEI School of Business 550 University Avenue Charlottetown, PE C1A 4P3 Show less
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