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Title: Recruitment of International Students in Canadian Higher Education
Subtitle: Factors influencing students’ perceptions and experiences
Date: 2020
Author: Xu, Han
Genre: Dissertation/Thesis
Abstract: Working with education agents is common for many Canadian higher education institutions (HEIs) to recruit international students due to the key...
Thesis Supervisor: Miller, Tess
Publisher: University of Prince Edward Island
Publication Status: PUBLISHED




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Title: Export marketing in higher education: An international comparison [EarlyCite]
Source: Journal of International Education in Business
Date: 2019
Author: James, Melissa; Derrick, Gemma
Genre: Journal Article
Issue: 2
DOI: 10.1108/JIEB-05-2019-0026




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Title: When “culture trumps strategy”: higher education institutional strategic plans and their influence on international student recruitment practice [Online First]
Source: Higher Education
Date: 2019
Author: James, Melissa A.; Derrick, Gemma E.
Genre: Journal Article
DOI: 10.1007/s10734-019-00424-1




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Title: Exploring student satisfaction and future employment intentions: A case study examination: is there a link between satisfaction and getting a job?
Source: Higher Education, Skills and Work-Based Learning
Date: 2018
Author: James, Melissa; Yun, Dongkoo
Genre: Journal Article
Volume: 8
Issue: 2
Start Page: 117
DOI: 10.1108/HESWBL-03-2017-0019




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Title: A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
Source: Journal of Marketing for Higher Education
Date: 2018
Author: James-MacEachern, Melissa
Genre: Journal Article
Volume: 28
Issue: 2
Start Page: 247
DOI: 10.1080/08841241.2018.1471014




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Title: Mapping the competitive position of Atlantic Canadian provinces as travel destinations
Subtitle: Based on American residents’ perceptions of destination attributes
Source: TTRA 2017 International Conference, Quebec City, Quebec, Canada, June 20-22, 2017
Date: 2017
Author: Yun, DongKoo; James MacEachern, Melissa
Genre: Conference Proceedings




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Title: Government-sponsored bursaries: Examining financial support for residents to study at home
Source: Canadian Journal of Higher Education
Date: 2017
Author: James-MacEachern, Melissa
Genre: Journal Article
Volume: 47
Issue: 1
Start Page: 49




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Title: Exploring factors influencing international students’ decision to choose a higher education institution: A comparison between Chinese and other students
Source: International Journal of Educational Management
Date: 2017
Author: James-MacEachern, Melissa; Yun, Dongkoo
Genre: Journal Article
Volume: 31
Issue: 3
Start Page: 343
DOI: 10.1108/IJEM-11-2015-0158



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Title: Satisfaction and getting a career: Employment expectations of undergraduate students and their use of support services
Source: 3rd International Conference on Higher Education Advances, HEAd’17 Universitat Politecnica de Valencia, Valencia, Spain June 21–23, 2017
Date: 2017
Author: James-MacEachern, Melissa
Genre: Conference Proceedings
Abstract: The purpose of this paper is to explore the factors that affect higher education student satisfaction and future employment and their use of career...
Start Page: 133
ISBN: 978-84-9048-590-3
Publication Status: PUBLISHED




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Title: Positioning analysis of Atlantic Canadian provinces as travel destinations by Americans
Source: International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Date: 2016
Author: Yun, Dongkoo; James-MacEachern, Melissa
Genre: Journal Article
Volume: 10
Issue: 5
Start Page: 1215




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Title: Perceptions of pre- and post-event impacts of PEI 2014 year-long celebrations
Source: 2016 TTRA Canada Conference, , Edmonton, AB, Canada, September 28–30
Date: 2016
Author: Yun, DongKoo; James-MacEachern, Melissa
Genre: Conference Proceedings
Abstract: This study examines Canadian perceptions of pre- and post-event impacts of the PEI 2014 Celebrations using the 2013 and 2015 surveys of PEI...
Issue: Paper 1




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Title: International export marketing for higher Education: A case study evaluation of adoption
Source: Administrative Sciences Association of Canada Conference 2016, MacEwan University, Edmonton, AB, Canada, June 4-7
Date: 2016
Author: James-MacEachern, Melissa
Genre: Conference Proceedings




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Title: The evolution of export market orientation in higher education: A Canadian case study
Source: HEC 2016: The Scholarship of Learning, Teaching and Organizing, Amsterdam, Netherlands, July 13-15
Date: 2016
Author: James-MacEachern, Melissa
Genre: Conference Proceedings
Abstract: There is little research into higher education institutions and their export market orientation and practice. The purpose of this study is to...



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Title: A recruitment and attraction strategy for bringing Francophone immigrants to PEI
Date: 2013
Author: Cormier, Angie
Genre: Signature Project
Abstract: The PEI Acadian and Francophone Community (PEIAFC) has determined the need for population growth for its community. The PEIAFC has identified...
Supervisor(s): MacEachern, Melissa
Publisher: University of Prince Edward Island
Publication Status: PUBLISHED




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Title: The effects of advertising awareness and media channels on travel intentions
Source: Journal of Hospitality Marketing and Management
Date: 2010
Author: Hennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Genre: Journal Article
Abstract: Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances...
Volume: 19
Issue: 3
Start Page: 217
DOI: 10.1080/19368621003591335




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Title: A structural model of tourists' behavioural intentions
Source: Freedom to travel
Date: 2008
Author: Yun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
Genre: Conference Proceedings
Abstract: The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical...
Start Page: 376
ISBN: 9780976806837




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Title: The importance of scenic drive tourism
Subtitle: an exploratory study
Source: 39th Annual Travel and Tourism Research Association (TTRA) Conference, June 15-17, 2008, Philadelphia, PA, USA,
Date: 2008
Author: Hennessey, Sean M.; Dongkoo, Yun; MacEachern, Melissa; MacDonald, Roberta
Genre: Conference Proceedings
Abstract: The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and...
Start Page: 306
ISBN: 9780976806837



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Title: Typology of cultural tourists
Subtitle: an island study
Source: Culture and the Construction of Islandness
Date: 2008
Author: Yun, Dongkoo; Hennessey, Sean; MacDonald, Roberta; MacEachern, Melissa
Genre: Book, Section
Start Page: 101
Publication Status: PUBLISHED




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Title: An examination of a structural model of tourists' behavioural intentions
Source: International Small Island Cultures 3rd Annual Conference June 29 – July 02, 2007. Charlottetown, PE, Canada
Date: 2008
Author: Yun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
Genre: Conference Proceedings
Abstract: The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical...
Start Page: 65



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Title: A study of cultural tourism
Subtitle: the case of visitors to Prince Edward Island
Source: Proceedings of the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, April 22-27, 2008
Date: 2008
Author: Hennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa; Yun, Dongkoo
Genre: Conference Proceedings
Abstract: Culture is an important part of the tourism “product” and is one of the factors that can improve the competitiveness of a tourism destination....
Start Page: 535
Publication Status: PUBLISHED

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