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Title
Perceived persuasion conveys a threat to consumers’ social worth
Source
Association for Consumer Research Conference
Date
2019
Author
Rath, Suzanne; Ashworth, Laurence; Robitaille, Nicole
Genre
Conference Proceedings
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Title
You are what you get
Subtitle
The effects of receiving gifts on reflected appraisals, identity, and future consumption
Source
Society for Consumer Psychology Conference
Date
2018
Author
Philp, Matthew; Ashworth, Laurence; Robitaille, Nicole; Rath, Suzanne
Genre
Conference Proceedings
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Bookmarks:
Title
I’m not your friend, buddy
Subtitle
Friendliness without friendship hinders consumer-firm relationship development
Source
Association for Consumer Research Conference
Date
2017
Author
Rath, Suzanne; Ashworth, Laurence; Robitaille, Nicole; Philp, Matthew
Genre
Conference Proceedings
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Bookmarks:
Title
Fear not, go green!
Subtitle
Social rejection facilitates preference for eco-friendly brands
Source
Southern Ontario Behaviour and Decision Research Conference
Date
2015
Author
Rath, Suzanne; Ashworth, Laurence
Genre
Conference Proceedings
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Bookmarks:
Title
You’ve got a friend in me
Subtitle
Activating inclusion of the brand in the self through consumer-brand relationships
Source
Society for Consumer Psychology Conference
Date
2013
Author
Rath, Suzanne; Mark, Tayna; Noseworthy, Theodore
Genre
Conference Proceedings