Biography
Assistant Professor
BA (UPEI); MBA (Windsor)
In 2007, Melissa joined the public service of Prince Edward Island as Deputy Minister of Tourism. In 2011, she was asked to serve as Deputy Minister of Innovation and Advanced Learning. She has served as professor of marketing at the University of Prince Edward Island (UPEI) in Charlottetown since 2003 and has acted as the Faculty Director of the Tourism Research Centre at UPEI since 2006.
Her past industry experience includes marketing management, marketing research and business development. She has also held positions at Aliant, Island Tel, Strait Crossing and Bell Canada.
Recent Publications
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Exploring student satisfaction and future employment intentions: A case study examination: is there a link between satisfaction and getting a job?
- Higher Education, Skills and Work-Based Learning, 2018
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A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
- Journal of Marketing for Higher Education, 2018
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A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice [Latest Articles]
- Journal of Marketing for Higher Education, 2018
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Exploring factors influencing international students’ decision to choose a higher education institution: A comparison between Chinese and other students
- International Journal of Educational Management, 2017
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Satisfaction and getting a career: Employment expectations of undergraduate students and their use of support services
- 3rd International Conference on Higher Education Advances, HEAd’17 Universitat Politecnica de Valencia, Valencia, Spain June 21–23, 2017, 2017
Research Classification
- No classification given
Research Interests
- Tourism and tourism marketing
- Labour market and labour market mobility
- Post-secondary internationalization
Current Scholars in Business
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