Assistant Professor

BA (UPEI); MBA (Windsor)

In 2007, Melissa joined the public service of Prince Edward Island as Deputy Minister of Tourism. In 2011, she was asked to serve as Deputy Minister of Innovation and Advanced Learning. She has served as professor of marketing at the University of Prince Edward Island (UPEI) in Charlottetown since 2003 and has acted as the Faculty Director of the Tourism Research Centre at UPEI since 2006.

Her past industry experience includes marketing management, marketing research and business development. She has also held positions at Aliant, Island Tel, Strait Crossing and Bell Canada.

Research Classification

  • No classification given

Research Interests

  • Tourism and tourism marketing
  • Labour market and labour market mobility
  • Post-secondary internationalization
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