Assistant Professor

BA (UPEI); MBA (Windsor)

In 2007, Melissa joined the public service of Prince Edward Island as Deputy Minister of Tourism. In 2011, she was asked to serve as Deputy Minister of Innovation and Advanced Learning. She has served as professor of marketing at the University of Prince Edward Island (UPEI) in Charlottetown since 2003 and has acted as the Faculty Director of the Tourism Research Centre at UPEI since 2006.

Her past industry experience includes marketing management, marketing research and business development. She has also held positions at Aliant, Island Tel, Strait Crossing and Bell Canada.

Recent Publications

Exploring factors influencing international students’ decision to choose a higher education institution: A comparison between Chinese and other students

International Journal of Educational Management, 2017

Satisfaction and getting a career: Employment expectations of undergraduate students and their use of support services

3rd International Conference on Higher Education Advances, HEAd’17 Universitat Politecnica de Valencia, Valencia, Spain June 21–23, 2017, 2017

Mapping the competitive position of Atlantic Canadian provinces as travel destinations

TTRA 2017 International Conference, Quebec City, Quebec, Canada, June 20-22, 2017, 2017

Government-sponsored bursaries: Examining financial support for residents to study at home

Canadian Journal of Higher Education, 2017

The evolution of export market orientation in higher education: A Canadian case study

HEC 2016: The Scholarship of Learning, Teaching and Organizing, Amsterdam, Netherlands, 13-15 July, 2016, 2016

Research Classification

  • No classification given

Research Interests

  • Tourism and tourism marketing
  • Labour market and labour market mobility
  • Post-secondary internationalization
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