Biography

Assistant Professor


MPhil (Hong Kong Polytechnic University); PhD (Alberta)


Dr. Qian (Claire) Deng is an Assistant Professor of Marketing at UPEI's school of business. She holds a PhD in Marketing from the Alberta School of Business, University of Alberta. She earned her MPhil degree from Hong Kong Polytechnic University, and her Bachelor Degree of Management from Fudan University, China. Claire's research interests include congruity/incongruity theory in marketing, extremely incongruent product designs, social sharing, brand extensions, viral marketing, retail atmospherics and analytics, and hospitality and tourism marketing. Prior to joining UPEI, Claire taught introduction to marketing, and marketing research, at University of Alberta. Her teaching interests also include consumer behavior, and retail management.

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