Dean, Faculty of Business

BComm (Alexandria); MSc (Louisiana State); PhD (Old Dominion)

Dr. Tarek Mady is currently the Dean of the UPEI Faculty of Business. He was appointed for a 6-year term on March 1, 2022. He holds a Ph.D. in Marketing, with an emphasis in International Business from Old Dominion University (USA), an M.Sc. in Finance from Louisiana State University (USA), and a B.COM in Business Administration from The University of Alexandria (Egypt). Before joining the Faculty of Business at the University of Prince Edward Island (UPEI) in 2015, Dr. Mady held various academic and administrative appointments at the John Molson School of Business at Concordia University (Montreal), American University of Dubai (UAE), PwC's Middle East Academy (UAE), Alexandria University (Egypt), Graduate School of Business of The Arab Academy for Science and Technology (Egypt), and Old Dominion University (USA).

Dr. Mady's research interests include international marketing strategy, emerging markets, acculturation towards the global consumer culture, and attitudes toward the marketing function. His work has been published in several leading academic journals, books, and conference proceedings,
including Journal of Services Marketing, International Journal of Emerging Markets, Journal of Global Marketing, Journal of Consumer Behaviour, International Journal of Advertising, Journal of International Consumer Marketing, Journal of Business & Industrial Marketing, Journal of Euromarketing, The Routledge Companion to the Future of Marketing, Proceedings of the Academy of Marketing Science (AMS) Annual Conference, and Proceedings of the Society for Marketing Advances (SMA) Annual Conference.

Dr. Mady is the Senior Associate Editor for The Journal of Global Marketing and currently serves on the Editorial Review Boards of the International Journal of Emerging Markets and European Journal of International Management. He previously served as the Associate Editor for the Journal of Modelling in
Management and chaired the International Marketing track of the Annual Academy of Marketing Science (AMS) conference.

His honours include the Taylor and Francis Certificate of Recognition for work as an Associate Editor for the Journal of Global Marketing, the Outstanding Reviewer Award from the Emerald Literati Network for Excellence, the AUD Business Students Association (BSA) Best Marketing Professor Award,
AUD President's Award for Teaching Excellence, and Fellowships at both the 38th Annual American Marketing Association (AMA) Sheth Foundation Doctoral Consortium and SMA Doctoral Consortium. He is also the recipient of several research awards, including the "Best-in-Track" Paper Award in Consumer Behavior at the Annual AMS Conference, the AUD Provost's Award for Outstanding Research, and "Best Student Paper" Award in Marketing Strategy Track at the SMA Annual Conference. He is an active member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, the Academy of International Business, and the Honor Society of Phi Kappa Phi.

Dr. Mady held the position of Chair of the Department of Marketing and Marketing Communications at the AUD School of Business between 2006 and 2013. He also held the position of Associate Dean at the UPEI Faculty of Business between 2017 and 2019.

Recent Publications

Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract

Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2018

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

International Journal of Emerging Markets, 2018

Intercultural accommodation and service quality perceptions: What accommodating factors really matter to ethnic minority consumers: An abstract

Boundary blurred : A seamless customer experience in virtual and real spaces: AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2018

First-mover advantages

Revolution in marketing: Market driving changes, 2015

Sentiment towards marketing: The Impact of consumer alienation and readiness to embrace new technologies

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference, 2015

Research Classification

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