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Title
Export marketing in higher education: An international comparison [EarlyCite]
Source
Journal of International Education in Business
Date
2019
Author
James, Melissa; Derrick, Gemma
Genre
Journal Article
Issue
2
DOI
10.1108/JIEB-05-2019-0026
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Title
When “culture trumps strategy”: higher education institutional strategic plans and their influence on international student recruitment practice [Online First]
Source
Higher Education
Date
2019
Author
James, Melissa A.; Derrick, Gemma E.
Genre
Journal Article
DOI
10.1007/s10734-019-00424-1
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Title
Exploring student satisfaction and future employment intentions: A case study examination: is there a link between satisfaction and getting a job?
Source
Higher Education, Skills and Work-Based Learning
Date
2018
Author
James, Melissa; Yun, Dongkoo
Genre
Journal Article
Volume
8
Issue
2
Start Page
117
DOI
10.1108/HESWBL-03-2017-0019
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Title
A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice
Source
Journal of Marketing for Higher Education
Date
2018
Author
James-MacEachern, Melissa
Genre
Journal Article
Volume
28
Issue
2
Start Page
247
DOI
10.1080/08841241.2018.1471014
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Title
Mapping the competitive position of Atlantic Canadian provinces as travel destinations
Subtitle
Based on American residents’ perceptions of destination attributes
Source
TTRA 2017 International Conference, Quebec City, Quebec, Canada, June 20-22, 2017
Date
2017
Author
Yun, DongKoo; James MacEachern, Melissa
Genre
Conference Proceedings
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Title
Government-sponsored bursaries: Examining financial support for residents to study at home
Source
Canadian Journal of Higher Education
Date
2017
Author
James-MacEachern, Melissa
Genre
Journal Article
Volume
47
Issue
1
Start Page
49
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Title
Exploring factors influencing international students’ decision to choose a higher education institution: A comparison between Chinese and other students
Source
International Journal of Educational Management
Date
2017
Author
James-MacEachern, Melissa; Yun, Dongkoo
Genre
Journal Article
Volume
31
Issue
3
Start Page
343
DOI
10.1108/IJEM-11-2015-0158
Full Text
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Title
Satisfaction and getting a career: Employment expectations of undergraduate students and their use of support services
Source
3rd International Conference on Higher Education Advances, HEAd’17 Universitat Politecnica de Valencia, Valencia, Spain June 21–23, 2017
Date
2017
Author
James-MacEachern, Melissa
Genre
Conference Proceedings
Abstract
The purpose of this paper is to explore the factors that affect higher education student satisfaction and future employment and their use of career...
Start Page
133
ISBN
978-84-9048-590-3
Publication Status
PUBLISHED
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Title
Positioning analysis of Atlantic Canadian provinces as travel destinations by Americans
Source
International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
Date
2016
Author
Yun, Dongkoo; James-MacEachern, Melissa
Genre
Journal Article
Volume
10
Issue
5
Start Page
1215
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Title
Perceptions of pre- and post-event impacts of PEI 2014 year-long celebrations
Source
2016 TTRA Canada Conference, , Edmonton, AB, Canada, September 28–30
Date
2016
Author
Yun, DongKoo; James-MacEachern, Melissa
Genre
Conference Proceedings
Abstract
This study examines Canadian perceptions of pre- and post-event impacts of the PEI 2014 Celebrations using the 2013 and 2015 surveys of PEI...
Issue
Paper 1
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Title
International export marketing for higher Education: A case study evaluation of adoption
Source
Administrative Sciences Association of Canada Conference 2016, MacEwan University, Edmonton, AB, Canada, June 4-7
Date
2016
Author
James-MacEachern, Melissa
Genre
Conference Proceedings
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Bookmarks:
Title
The evolution of export market orientation in higher education: A Canadian case study
Source
HEC 2016: The Scholarship of Learning, Teaching and Organizing, Amsterdam, Netherlands, July 13-15
Date
2016
Author
James-MacEachern, Melissa
Genre
Conference Proceedings
Abstract
There is little research into higher education institutions and their export market orientation and practice. The purpose of this study is to...
Full Text
Bookmarks:
Title
A recruitment and attraction strategy for bringing Francophone immigrants to PEI
Date
2013
Author
Cormier, Angie
Genre
Signature Project
Abstract
The PEI Acadian and Francophone Community (PEIAFC) has determined the need for population growth for its community. The PEIAFC has identified...
Supervisor(s)
MacEachern, Melissa
Publisher
University of Prince Edward Island
Publication Status
PUBLISHED
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Title
The effects of advertising awareness and media channels on travel intentions
Source
Journal of Hospitality Marketing and Management
Date
2010
Author
Hennessey, Sean M.; Yun, D.; MacDonald, Roberta M.; MacEachern, Melissa
Genre
Journal Article
Abstract
Travel intentions are directly tied to destination awareness, and potential visitors' perceptions of a destination and their personal circumstances...
Volume
19
Issue
3
Start Page
217
DOI
10.1080/19368621003591335
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Title
A structural model of tourists' behavioural intentions
Source
Freedom to travel
Date
2008
Author
Yun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
Genre
Conference Proceedings
Abstract
The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical...
Start Page
376
ISBN
9780976806837
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Title
The importance of scenic drive tourism
Subtitle
an exploratory study
Source
39th Annual Travel and Tourism Research Association (TTRA) Conference, June 15-17, 2008, Philadelphia, PA, USA,
Date
2008
Author
Hennessey, Sean M.; Dongkoo, Yun; MacEachern, Melissa; MacDonald, Roberta
Genre
Conference Proceedings
Abstract
The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and...
Start Page
306
ISBN
9780976806837
Full Text
Bookmarks:
Title
Typology of cultural tourists
Subtitle
an island study
Source
Culture and the Construction of Islandness
Date
2008
Author
Yun, Dongkoo; Hennessey, Sean; MacDonald, Roberta; MacEachern, Melissa
Genre
Book, Section
Start Page
101
Publication Status
PUBLISHED
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Bookmarks:
Title
An examination of a structural model of tourists' behavioural intentions
Source
International Small Island Cultures 3rd Annual Conference June 29 – July 02, 2007. Charlottetown, PE, Canada
Date
2008
Author
Yun, Dongkoo; Hennessey, Sean M.; MacDonald, Roberta; MacEachern, Melissa
Genre
Conference Proceedings
Abstract
The proposed model of tourists’ behavioural intentions was developed and tested. The empirical tests completed provide support for the critical...
Start Page
65
Full Text
Bookmarks:
Title
A study of cultural tourism
Subtitle
the case of visitors to Prince Edward Island
Source
Proceedings of the 4th World Conference for Graduate Research in Tourism, Hospitality and Leisure, Antalya, Turkey, April 22-27, 2008
Date
2008
Author
Hennessey, Sean M.; MacDonald, Roberta M.; MacEachern, Melissa; Yun, Dongkoo
Genre
Conference Proceedings
Abstract
Culture is an important part of the tourism “product” and is one of the factors that can improve the competitiveness of a tourism destination....
Start Page
535
Publication Status
PUBLISHED
Full Text
Bookmarks:
Title
Characteristics of the visiting friends and relatives markets in Prince Edward Island
Subtitle
a longitudinal approach
Source
38th TTRA International Conference
Date
2007
Author
MacEachern, Melissa; Yun, Dongkoo; MacDonald, Roberta M.; Hennessey, Sean M.
Genre
Conference Proceedings
Abstract
This study attempts to better understand the VFR market in Prince Edward Island, Canada by using data set drawn from Tourist Exit Survey during the...
Start Page
195
Publication Status
NO_OBJ

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