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Title: Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
Source: Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Date: 2018
Author: Mady, Tarek; Manrai, Ajay; Manrai, Lalita
Genre: Book, Section
Start Page: 261
DOI: 10.1007/978-3-319-66023-3_95
ISBN: 9783319660233

Title: What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA
Source: International Journal of Emerging Markets
Date: 2018
Author: Mady, Tarek
Genre: Journal Article
Volume: 13
Issue: 5
Start Page: 734
DOI: 10.1108/IJoEM-01-2017-0007

Title: Intercultural accommodation and service quality perceptions: What accommodating factors really matter to ethnic minority consumers: An abstract
Source: Boundary blurred : A seamless customer experience in virtual and real spaces: AMSAC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Date: 2018
Author: Mady, Sarah; Ford, John B.; Mady, Tarek
Genre: Book, Section
Start Page: 487
DOI: 10.1007/978-3-319-99181-8_156
ISBN: 9783319991818

Title: The Campus Trust
Subtitle: Growing through education and awareness
Date: 2016
Author: Gairns, Greg
Genre: Signature Project
Abstract: The Campus Trust is a not-‐for-‐profit benefit plan provider for post-‐secondary educational institutions. The focus of this signature project...
Supervisor(s): Mady, Tarek
Publisher: University of Prince Edward Island
Publication Status: PUBLISHED

Title: First-mover advantages
Subtitle: A cross-national comparison of mature and emerging market consumers’ attitudes toward pioneer and follower brands
Source: Revolution in marketing: Market driving changes
Date: 2015
Author: Mady, Tarek
Genre: Conference Proceedings
DOI: 10.1007/978-3-319-11761-4_68
ISBN: 978-3-319-11760-7

Title: Sentiment towards marketing: The Impact of consumer alienation and readiness to embrace new technologies
Source: Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Date: 2015
Author: Mady, Tarek; Gharavi, Hosein
Genre: Conference Proceedings
DOI: 10.1007/978-3-319-11806-2_95
ISBN: 978-3-319-11806-2

Title: From sentiment towards advertising to materialism and vanity: An assessment from the Middle Eastern perspective
Source: Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Date: 2015
Author: Mady, T.; Cherrier, H.; Lee, D.; Rahman, K.
Genre: Book, Section
Start Page: 42
DOI: 10.1007/978-3-319-10864-3_30
ISBN: 9783319108643

Title: Effect of globalization on multicultural consumer behavior
Source: Analyzing the cultural diversity of consumers in the global marketplace
Date: 2015
Author: Manrai, Lalita A.; Manra, Ajay K.; Mady, Tarek T.
Genre: Book, Section
Start Page: 1
ISBN: 9781466682627

Title: Effect of globalization on multicultural consumer behavior
Source: Analyzing the cultural diversity of consumers in the global marketplace
Date: 2013
Author: Manrai, Lalita;, Manrai; Ajay,; Mady, Tarek T.
Genre: Book, Section
Start Page: 1

Title: Can sentiment toward advertising explain materialism and vanity in the globalization era? Evidence from Dubai
Source: Journal of Global Marketing
Date: 2011
Author: Mady, Tarek; Cherrier, Hélène; Lee, Dennis; Rahman, Kaleel
Genre: Journal Article
Volume: 24
Issue: 5
Start Page: 453
DOI: 10.1080/08911762.2011.634328

Title: Sentiment toward marketing
Subtitle: Should we care about consumer alienation and readiness to use technology?
Source: Journal of Consumer Behaviour
Date: 2011
Author: Mady, Tarek T.
Genre: Journal Article
Volume: 10
Issue: 4
Start Page: 192
DOI: 10.1002/cb.329