Biography
BA (UBC); MSc (Guelph); PhD (Queen's)
Assistant Professor of Marketing
Recent Publications
-
Perceived persuasion conveys a threat to consumers’ social worth
- Association for Consumer Research Conference, 2019
-
You are what you get
- Society for Consumer Psychology Conference, 2018
-
I’m not your friend, buddy
- Association for Consumer Research Conference, 2017
-
Fear not, go green!
- Southern Ontario Behaviour and Decision Research Conference, 2015
-
You’ve got a friend in me
- Society for Consumer Psychology Conference, 2013
Research Classification
- no classification
Research Interests
- Experimental design
- Consumer psychology
- Perceived persuasion and persuasion knowledge
- Emotional reactions and consumer wellbeing
Current Scholars in Business
- Melissa James
- Liufang (Sophia) Yao
- Susan Graham
- William Waterman
- Craig Thompson
- Xiao Chen
- Matthew Pauley
- Blake Jelley
- Tim Carroll
- Donald Wagner
- Gary Evans
- Tarek Mady
- Jürgen Krause
- Sam Kolahgar
- Wendy Francis
- Azadeh Babaghaderi
- Suzanne Rath
- Amy MacFarlane
- Rick Adams
- Tina Saksida
- Brian Murray
- Annerose Mauz
- Christopher Gillis
- Andrew Carrothers
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