Biography

BA (UBC); MSc (Guelph); PhD (Queen's)


Assistant Professor of Marketing

Recent Publications

Perceived persuasion conveys a threat to consumers’ social worth

Association for Consumer Research Conference, 2019

You are what you get

Society for Consumer Psychology Conference, 2018

I’m not your friend, buddy

Association for Consumer Research Conference, 2017

Fear not, go green!

Southern Ontario Behaviour and Decision Research Conference, 2015

You’ve got a friend in me

Society for Consumer Psychology Conference, 2013

Research Classification

  • no classification
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